This redesign of the Detroit Free Press website: http://freep.com starts with admiration for their mobile site. It does have an aesthetically pleasing layout design, free of clutter and unnecessary devices. There are only tow banner ads from the same company, Xfinity, in the entire page (page 1 of 13 shown).
This design is closer to what we would like to see in an interactive website redesign.
This current Detroit Free Press website's buries a key header information against a black background, ignores reader's F-pattern browsing by placing non-essentials in the browse path, and wastes load space with nonnews, nonprofit items such as weather and a three-days old Metromix picture of popstar Kelly Rowland visiting Detroit (picture turned up blank, lower right corner in screen capture).
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| The current Detroit Free Press www.freep.com web page on customer load. |
The redesign site on the right adds color, emphasizes the Detroit Free Press brand, realigns high traffic items into the viewer's F-shaped quick glance line of vision, and spaces popular items such as Mitch Albom's column, popular posts, and favored columns and topics (Detroit Tigers, local politics and news, and jobs etc.) to increase reader interest and advertising value.
Links are employed more heavily to create user control and targeted traffic for marketability.
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| Redesigned Detroit Free Press Load Page |
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| OriginalLoad Page of Detroit Free Press Website Sept. 22, 2011 |
The redesigned site lends itself more freely to a mobile (.mobi) format.
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| The Detroit Free Press www.freep.com redesigned website as seen on a .mobi format. |
I've added a few features to the redesigned site to make it more profitable, easier to read, and more easily searchable.
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